Tag Archives: Ford

A Fragrance for all Petrol Heads

With the launch of its new electric car, Ford has created a fragrance which smells like gasoline. 70% of electric car buyers said they would miss the smell of gas when switching to a plug-in vehicle.

The smell of gasoline ranks as a more popular scent than wine and cheese and is identical to the aroma of used books.

Called Mach-Eau, this fragrance is designed to please the nose of any wearer. A high-end fragrance that combines smokey, rubber and metallic accords. Notes include lavender, geranium, sandalwood and blue ginger.

https://www.forbes.com/sites/alistaircharlton/2021/07/28/ford-has-created-a-fragrance-designed-to-smell-like-gasoline/amp/

Ford Files Patent Application to Single Out Smelly Ride-Hailing Vehicles

Ford Patent Application

According to a patent application, Ford is working on a solution to identify, categorize and compute odors found emanating from your ride share.

Ford’s system would use an environmental sensor to determine the nature of the odors inside a vehicle and would compare those odors and their concentrations to a list of thresholds set by the ride-hailing customer. For example, I have zero tolerance for Black Ice air fresheners, so if I call for a car and the sensor detects that chemical profile in the car it wants to send to me, it’ll change up.

Seriously, how would this ever actually work? Smells are so subjective and contextual. Intensity sure, that we can understand, its like a volume switch, but the rest of it? This patent application is at best a method to turn what exotic flavors remain in this world into plain vanilla.

Its a braven new world out there peeps!

-Ed

Full piece reported on here – https://www.cnet.com/news/coronavirus-car-buyers-ride-sharing-public-transport/

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