Helping Winemaker Penfolds go Phygital
Location: Singapore, Asia Pacific
- Creation of 5 bespoke fragrances to capture the essence of 5 iconic Penfolds wines
- Elevated consumer interest and lower barriers to entry for new consumers to try something new
- A great example of martech activations to grow brand and business
Penfolds and its technology partner engaged us to create 5 bespoke fragrances that would capture the aromatic and gustatory essence of experiencing a bottle of wine.
We spent many sessions together tasting wine and developing an olfactory creation that would both represent the actual ingredients inside the bottle as well as also tell a powerful story.
Additional aides such as audio-visual content to be displayed alongside the sampling stations was also reviewed.
A first in the wine and spirits retail industry!