Category Archives: Scent in the Media

A Whiff of Trouble

Research shows that hummingbirds have an active sense of smell and can smell their way out of danger while hunting for nectar. This is due to in part to their large olfactory bulbs, which is the tissue in the brain that controls smell.

For their experiments, scientists observed more than a hundred hummingbirds in the wild and in aviaries. The birds were given the choice between two feeders, either sugar water or sugar water plus one of several chemicals whose scent signaled the presence of an insect.

Results show that the hummingbirds avoided the water with the acid and that they can use their sense of smell to avoid danger while foraging for food.

Ref: https://www.sciencedaily.com/releases/2021/09/210906091001.htm

 

A Fragrance for all Petrol Heads

With the launch of its new electric car, Ford has created a fragrance which smells like gasoline. 70% of electric car buyers said they would miss the smell of gas when switching to a plug-in vehicle.

The smell of gasoline ranks as a more popular scent than wine and cheese and is identical to the aroma of used books.

Called Mach-Eau, this fragrance is designed to please the nose of any wearer. A high-end fragrance that combines smokey, rubber and metallic accords. Notes include lavender, geranium, sandalwood and blue ginger.

https://www.forbes.com/sites/alistaircharlton/2021/07/28/ford-has-created-a-fragrance-designed-to-smell-like-gasoline/amp/

Do Beer Drinkers Care What They Smell Like?

Victoria Bitter is a full flavoured beer produced by Carlton & United Breweries, a subsidiary of Asahi, in Melbourne Victoria. It is one of the best-selling beers in Australia.

To celebrate the “satisfying moment of knock-off” VB has released a new hops-scented fragrance. Named Thirst, this fragrance is made from perfume oil combined with an extract from the same hops used to brew VB. This scent is also available in longneck bottles.

The new scent opens with a refreshing combination of bitter citrus and icy aromas, before finishing with the bold freshness and energy of sweet hoppy accents.

A perfume designed for the Australian beer lover, this fragrance will certainly make up for that spilt beer smell from the local pub.

Ref: https://concreteplayground.com/brisbane/design-style/vb-longneck-scent-thirst

 

 

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