Category Archives: Retail

A Fragrance for all Petrol Heads

With the launch of its new electric car, Ford has created a fragrance which smells like gasoline. 70% of electric car buyers said they would miss the smell of gas when switching to a plug-in vehicle.

The smell of gasoline ranks as a more popular scent than wine and cheese and is identical to the aroma of used books.

Called Mach-Eau, this fragrance is designed to please the nose of any wearer. A high-end fragrance that combines smokey, rubber and metallic accords. Notes include lavender, geranium, sandalwood and blue ginger.

https://www.forbes.com/sites/alistaircharlton/2021/07/28/ford-has-created-a-fragrance-designed-to-smell-like-gasoline/amp/

A Peak into Physical Stores of the Near-Future

The ability to communicate with a real person, to see, touch and smell products are essential components of the physical experience that together tell a compelling brand story.

A compelling luxury story is achieved by building a strong, in-store brand experience.
Strong in-store experiences will become the new normal, with the ability to tell unique, personal and experiental narratives that cannot be replicated online.
Indeed research shows that multi-sensory cues in a retail store atmosphere have a powerful impact on consumer emotions and purchase behaviors, especially when  they are congruent or delivered harmoniously.
In other words, customers will not get the same sensory stimulation online since they cannot touch, smell, or taste their desired product.
Humans need to socialise and connect. Indeed stores will vie to be the destination for these cherished interactions.
Jing Daily reports on trends in physical retail. Read more here

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