Category Archives: Perfume

A Fragrance for all Petrol Heads

With the launch of its new electric car, Ford has created a fragrance which smells like gasoline. 70% of electric car buyers said they would miss the smell of gas when switching to a plug-in vehicle.

The smell of gasoline ranks as a more popular scent than wine and cheese and is identical to the aroma of used books.

Called Mach-Eau, this fragrance is designed to please the nose of any wearer. A high-end fragrance that combines smokey, rubber and metallic accords. Notes include lavender, geranium, sandalwood and blue ginger.

https://www.forbes.com/sites/alistaircharlton/2021/07/28/ford-has-created-a-fragrance-designed-to-smell-like-gasoline/amp/

Do Beer Drinkers Care What They Smell Like?

Victoria Bitter is a full flavoured beer produced by Carlton & United Breweries, a subsidiary of Asahi, in Melbourne Victoria. It is one of the best-selling beers in Australia.

To celebrate the “satisfying moment of knock-off” VB has released a new hops-scented fragrance. Named Thirst, this fragrance is made from perfume oil combined with an extract from the same hops used to brew VB. This scent is also available in longneck bottles.

The new scent opens with a refreshing combination of bitter citrus and icy aromas, before finishing with the bold freshness and energy of sweet hoppy accents.

A perfume designed for the Australian beer lover, this fragrance will certainly make up for that spilt beer smell from the local pub.

Ref: https://concreteplayground.com/brisbane/design-style/vb-longneck-scent-thirst

 

 

There is only one No. 5

This year Chanel (and the world) will be celebrating 100 years of this iconic perfume.

Launched back in 1921, Coco Chanel being the trailblazer and fashion icon wanted to push the boundaries on fragrance and  move beyond the soliflores (single flower inspired creations, ie it smells like what it is).

Working with French-Russian perfumer Ernest Beaux, he decided to resort to a powerful ingredient called Aldehydes which gave Chanel No. 5 its iconic sparkling, powdery, even ‘lux soapy-fresh out of the bath’ feel.

However as the story goes, Mr Beaux’s assistant had mistakenly overdosed sample No. 5 with too much aldehyde.
Unbeknownst to Ernest he presented the samples to Coco who immediately was bowled over by the power of No. 5. Needless to say he took most of the credit and an icon was born.

Besides for the concoction, with alongside aldehydes, contains a bouquet of ingredients including jasmine, rose and ylang ylang, the fact that very little has changed to the design of the bottle or the label, lends to the iconic cult beauty status that Chanel No. 5 has no doubt earned.

Don’t have a bottle, you can purchase one right here 

Dissect the perfume ingredients on Fragrantica

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