Category Archives: Fragrant News

Car Smells

New car or old car smells, they can evoke everything from nostalgia and the delight of newness, all the way down to dread.

And especially if you are getting a cab or ride-hailing service…its that moment of expectation before you jump into that Uber or Grab, what is this trip going to smell like?

Fresh? that’s ok.
Sanitized? that’s ok too (the more its smells of Dettol the better?)
But then we get to funky food smells, exotic fruits and cough cough….gaseous excretions from trapped burps or even – shudder – farts.
According to Chris Tsui at The Drive magazine, “Cars consist of an extremely complex mix of materials. The plastic that adorns interiors, the compounds that make up brake pads, the weirdly-colored chemicals and fluids that keep it all running smoothly, etc. They all have a distinct smell.”
In fact many automobile manufacturers and dealerships have started to invest in the olfactory element of their customer experience.
Audi, for instance, has an entire “Nose Team” dedicated to keeping its vehicles smelling nice and luxurious.
How does your ride smell? Any stories of love, hate or despair? Feel free to share…

Campbell’s Soup concocts Chicken Noodle Smelling Candles

Campbell’s Soup is launching two limited-edition candles that smell like its signature soup flavours – Chicken Noodle and Tomato & Grilled Cheese.
The Tomato Soup & Grilled Cheese candle features notes of roasted tomato, peppercorn and gooey grilled cheese, whilst the Chicken Noodle Soup candle features notes of savoury chicken, cloves and buttery crackers.
You even pop the candle open like a can of soup by peeling off the lid.
Campbell’s is ‘canning’ only 2,000 candles, each priced at $24. Currently only available in the US of A.

WORLD’S 1st SMART PERFUME has arrived

Dubbed ‘Ninu’, according to its inventors this is the product Apple would design if it went into perfume.
Do you have a difficult decision choosing which fragrance to wear to match your outfit or the occasion?
Ninu has got you covered. Inside their app you have predefined mixtures made by a team of master perfumers.
Just hit a few buttons, hold the device (that looks like a portable blue tooth speaker) close to your body, and wait as it spritzes a uniquely concocted formula onto you.
Users can choose between masculine, feminine, and unisex sets of fragrances.
We are not sure about the user experience, would it catch on inside department stores? Or perhaps an Apple collab in the works?
Stay tuned
Read more here:
-Ed

Queen bans Garlic 🧄

Garlic made the Queen very unhappy.

“She hated the smell of it, she hated the taste of it.” 

According to her former personal chef the Queen cannot stand garlic, he said: “The queen would never have garlic on the menu.”
To think that the Queen of England has never experienced the miracle that is munching on a piece of crunchy garlic bread?
As reported by By London News 

Baby Superpowered Scent

Research shows that a chemical called HEX that babies give off from their heads calm men but make women more aggressive.

This could be a chemical defence system we inherited from our animal ancestors, making women more likely to defend their babies and men less likely to kill them. Odors affect behaviour in the animal world in plenty of ways. For example, a rabbit mom will attack her pups if they smell like another female rabbit.

We humans like to think we are above all that, but scientists are increasingly finding that odors affect us more than we think!!

https://www.voanews.com/a/baby-s-superpowered-scent-can-manipulate-parents-moods/6320932.html

Eau de Comet

Comet 67P/Churyumov-Gerasimenko, currently orbiting the sun, was recently analyzed by a team of scientists.

They discovered what a comet smells like by analyzing a mixture of molecules in the comet’s coma – the cloud of particles and gasses around the space rock’s nucleus. The molecules were collected by instruments aboard the Rosetta spacecraft.

The molecules include hydrogen sulphide, hydrogen cyanide, methanol and sulphur dioxide. These can smell like a pungent cocktail of rotten eggs and a whiff of horse stables. In other words, if you could take a whiff of a comet, the smell would give you a serious headache!

https://www.huffpost.com/entry/comet-smells-like-rosetta-probe_n_6042556

The Science of Scent

Our sense of smell is our strongest sense and can evoke memory and emotion.

Scientists explain that unlike our other senses, scents bypass the thalmus and go directly to the brain’s smell centre which is known as the olfactory bulb. This bulb is directly connected to the amygdala and the hippocampus, which might explain why the smell of something can trigger a detailed memory or even intense emotion.

So go ahead, take a long whiff of that old bottle of perfume or the paperbacks in the used bookstore and enjoy the memories that come flooding back.

https://www.discovery.com/science/Why-Smells-Trigger-Such-Vivid-Memories

Dog Detectors. Now Dogs Can Nail You With Covid-19

The sense of smell in dogs is unparalleled, which is even more sensitive than the most advanced man-made instrument. They possess up to 300 million olfactory receptors in their noses, compared to about six million in humans.

Once trained, medical detection dogs are able to smell metabolic changes to people’s breath and sweat. Their sense of smell can even be more accurate than conventional COVID-19 tests.

The United Arab Emirates has 38 sniffer dogs working at its airports that can identify infected persons at a 98.2% success rate. Police trained the dogs to recognize the scent of COVID-19 using samples of sweat from people with confirmed infections, collected by holding a swab in an armpit for a few minutes.

Several other countries including Finland, the United States and France have also been running their own dog training and trials of canine detection of COVID-19.

Ref: https://beta.ctvnews.ca/national/coronavirus/2021/9/16/1_5587914.html

 

A Whiff of Trouble

Research shows that hummingbirds have an active sense of smell and can smell their way out of danger while hunting for nectar. This is due to in part to their large olfactory bulbs, which is the tissue in the brain that controls smell.

For their experiments, scientists observed more than a hundred hummingbirds in the wild and in aviaries. The birds were given the choice between two feeders, either sugar water or sugar water plus one of several chemicals whose scent signaled the presence of an insect.

Results show that the hummingbirds avoided the water with the acid and that they can use their sense of smell to avoid danger while foraging for food.

Ref: https://www.sciencedaily.com/releases/2021/09/210906091001.htm

 

A Fragrance for all Petrol Heads

With the launch of its new electric car, Ford has created a fragrance which smells like gasoline. 70% of electric car buyers said they would miss the smell of gas when switching to a plug-in vehicle.

The smell of gasoline ranks as a more popular scent than wine and cheese and is identical to the aroma of used books.

Called Mach-Eau, this fragrance is designed to please the nose of any wearer. A high-end fragrance that combines smokey, rubber and metallic accords. Notes include lavender, geranium, sandalwood and blue ginger.

https://www.forbes.com/sites/alistaircharlton/2021/07/28/ford-has-created-a-fragrance-designed-to-smell-like-gasoline/amp/

Smell Like a Pumpkin-Spiced Latte All Day Long

In current times, face masks should be worn to keep you and your families safe. Fortunately, there is some good news!

With an added scent you might not even want to take your sweet-smelling mask off once you get home.

As proven with scented toys and lattes there is no such thing as too much pumpkin spice. Usually a blend of cinnamon, nutmeg, cloves and ginger.

Pumpkin-spice- scented face masks are now very popular. This sweet fall scent can remind us of happy, seasonal memories and makes us feel good.

Ref: https://www.popsugar.com/smart-living/pumpkin-spice-masks-48468447

Do Beer Drinkers Care What They Smell Like?

Victoria Bitter is a full flavoured beer produced by Carlton & United Breweries, a subsidiary of Asahi, in Melbourne Victoria. It is one of the best-selling beers in Australia.

To celebrate the “satisfying moment of knock-off” VB has released a new hops-scented fragrance. Named Thirst, this fragrance is made from perfume oil combined with an extract from the same hops used to brew VB. This scent is also available in longneck bottles.

The new scent opens with a refreshing combination of bitter citrus and icy aromas, before finishing with the bold freshness and energy of sweet hoppy accents.

A perfume designed for the Australian beer lover, this fragrance will certainly make up for that spilt beer smell from the local pub.

Ref: https://concreteplayground.com/brisbane/design-style/vb-longneck-scent-thirst

 

 

When will we be able to smell the dirt (and the freedom) again??

Do you know Why Maximus Smells The Dirt Before Each Battle?

According to ScreenRant, the reason behind his famous dirt-smelling ritual before each clash connects Maximus to his home and to his family.

The full piece is here 

Who isn’t feeling a tad bit nostalgic these days? For the freedom to wander, to touch freely and to smell freely?

Lets pray for happier days ahead

-Ed

Sound, Scent & Motion come to Design

Metronome, billed as an experiential meditation tool, has finally launched after 10 years in development.

A collaborative work, the piece has been created by Alter-Projects‘ Anne-Laure Pingreoun; Servaire&Co‘s Sebastien Servaire, Candido De Barro and Gregory Sidoine; with sound and tech from 6Sides, K-array Audio Solutions, 2BHeard, Moodsonic and SetWorks.

Inside the fragrance contained opens with an earthy scent, boasting notes of burnt wood, musk, grass and ginger. Servaire&Co worked with top perfumers to choose each fragrance for its ability to anchor the visitor’s primal parts of the brain into making fast, distinct emotional connections. The diffuser scent configuration changes subtly each time the pendulum swings, thanks to magnets in a painstakingly accurate push-pull configuration which causes time to almost stand still for the viewer.
A motion and scent profile enables “a new semantic and poetic system,” says Servaire
Metronome is on display at London Design Biennale before ‘swinging’ across to Paris Design Week.
This article was spotted on Cool Hunting, catch the full expose here 

 

A Peak into Physical Stores of the Near-Future

The ability to communicate with a real person, to see, touch and smell products are essential components of the physical experience that together tell a compelling brand story.

A compelling luxury story is achieved by building a strong, in-store brand experience.
Strong in-store experiences will become the new normal, with the ability to tell unique, personal and experiental narratives that cannot be replicated online.
Indeed research shows that multi-sensory cues in a retail store atmosphere have a powerful impact on consumer emotions and purchase behaviors, especially when  they are congruent or delivered harmoniously.
In other words, customers will not get the same sensory stimulation online since they cannot touch, smell, or taste their desired product.
Humans need to socialise and connect. Indeed stores will vie to be the destination for these cherished interactions.
Jing Daily reports on trends in physical retail. Read more here

Unpleasant aromas can comfort us as much as pleasant ones

It is a well known fact that our sense of smell is processed in a deep-seated part of our brains, the limbic system, a place that also processes our memories and emotion.

Given the close connection of odours and memories it is therefore unsurprising that a whole range of smells from the good to the bad to the ugly (who is to judge anyway) can elicit a broad spectrum of emotions.

Smells are known to jog memories and nostalgia and it is these deep associated sensory memories that jog our emotional state.

According to psychologist Dr Elena Touroni:

‘The smell itself doesn’t have to be particularly pleasant in order to provoke a positive memory. It’s very common and we purposefully use it as a psychological strategy in therapy – especially for those who have experienced trauma or have emotional difficulties, for example,’ she adds. It’s more about the association, rather than enjoyment of the thing itself.’

What odd smells bring comfort to you?

The metro reports with some readers quoting some odd nostalgic driven aromas here 

 

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