Category Archives: Business using Scent

Car Smells

New car or old car smells, they can evoke everything from nostalgia and the delight of newness, all the way down to dread.

And especially if you are getting a cab or ride-hailing service…its that moment of expectation before you jump into that Uber or Grab, what is this trip going to smell like?

Fresh? that’s ok.
Sanitized? that’s ok too (the more its smells of Dettol the better?)
But then we get to funky food smells, exotic fruits and cough cough….gaseous excretions from trapped burps or even – shudder – farts.
According to Chris Tsui at The Drive magazine, “Cars consist of an extremely complex mix of materials. The plastic that adorns interiors, the compounds that make up brake pads, the weirdly-colored chemicals and fluids that keep it all running smoothly, etc. They all have a distinct smell.”
In fact many automobile manufacturers and dealerships have started to invest in the olfactory element of their customer experience.
Audi, for instance, has an entire “Nose Team” dedicated to keeping its vehicles smelling nice and luxurious.
How does your ride smell? Any stories of love, hate or despair? Feel free to share…

The Science of Scent

Our sense of smell is our strongest sense and can evoke memory and emotion.

Scientists explain that unlike our other senses, scents bypass the thalmus and go directly to the brain’s smell centre which is known as the olfactory bulb. This bulb is directly connected to the amygdala and the hippocampus, which might explain why the smell of something can trigger a detailed memory or even intense emotion.

So go ahead, take a long whiff of that old bottle of perfume or the paperbacks in the used bookstore and enjoy the memories that come flooding back.

https://www.discovery.com/science/Why-Smells-Trigger-Such-Vivid-Memories

A Fragrance for all Petrol Heads

With the launch of its new electric car, Ford has created a fragrance which smells like gasoline. 70% of electric car buyers said they would miss the smell of gas when switching to a plug-in vehicle.

The smell of gasoline ranks as a more popular scent than wine and cheese and is identical to the aroma of used books.

Called Mach-Eau, this fragrance is designed to please the nose of any wearer. A high-end fragrance that combines smokey, rubber and metallic accords. Notes include lavender, geranium, sandalwood and blue ginger.

https://www.forbes.com/sites/alistaircharlton/2021/07/28/ford-has-created-a-fragrance-designed-to-smell-like-gasoline/amp/

Do Beer Drinkers Care What They Smell Like?

Victoria Bitter is a full flavoured beer produced by Carlton & United Breweries, a subsidiary of Asahi, in Melbourne Victoria. It is one of the best-selling beers in Australia.

To celebrate the “satisfying moment of knock-off” VB has released a new hops-scented fragrance. Named Thirst, this fragrance is made from perfume oil combined with an extract from the same hops used to brew VB. This scent is also available in longneck bottles.

The new scent opens with a refreshing combination of bitter citrus and icy aromas, before finishing with the bold freshness and energy of sweet hoppy accents.

A perfume designed for the Australian beer lover, this fragrance will certainly make up for that spilt beer smell from the local pub.

Ref: https://concreteplayground.com/brisbane/design-style/vb-longneck-scent-thirst

 

 

Sound, Scent & Motion come to Design

Metronome, billed as an experiential meditation tool, has finally launched after 10 years in development.

A collaborative work, the piece has been created by Alter-Projects‘ Anne-Laure Pingreoun; Servaire&Co‘s Sebastien Servaire, Candido De Barro and Gregory Sidoine; with sound and tech from 6Sides, K-array Audio Solutions, 2BHeard, Moodsonic and SetWorks.

Inside the fragrance contained opens with an earthy scent, boasting notes of burnt wood, musk, grass and ginger. Servaire&Co worked with top perfumers to choose each fragrance for its ability to anchor the visitor’s primal parts of the brain into making fast, distinct emotional connections. The diffuser scent configuration changes subtly each time the pendulum swings, thanks to magnets in a painstakingly accurate push-pull configuration which causes time to almost stand still for the viewer.
A motion and scent profile enables “a new semantic and poetic system,” says Servaire
Metronome is on display at London Design Biennale before ‘swinging’ across to Paris Design Week.
This article was spotted on Cool Hunting, catch the full expose here 

 

Log In

Forgot password?

Don't have an account? Register

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.

Send this to a friend