Our sense of smell is our strongest sense and can evoke memory and emotion.
Scientists explain that unlike our other senses, scents bypass the thalmus and go directly to the brain’s smell centre which is known as the olfactory bulb. This bulb is directly connected to the amygdala and the hippocampus, which might explain why the smell of something can trigger a detailed memory or even intense emotion.
So go ahead, take a long whiff of that old bottle of perfume or the paperbacks in the used bookstore and enjoy the memories that come flooding back.
With the launch of its new electric car, Ford has created a fragrance which smells like gasoline. 70% of electric car buyers said they would miss the smell of gas when switching to a plug-in vehicle.
The smell of gasoline ranks as a more popular scent than wine and cheese and is identical to the aroma of used books.
Called Mach-Eau, this fragrance is designed to please the nose of any wearer. A high-end fragrance that combines smokey, rubber and metallic accords. Notes include lavender, geranium, sandalwood and blue ginger.
Victoria Bitter is a full flavoured beer produced by Carlton & United Breweries, a subsidiary of Asahi, in Melbourne Victoria. It is one of the best-selling beers in Australia.
To celebrate the “satisfying moment of knock-off” VB has released a new hops-scented fragrance. Named Thirst, this fragrance is made from perfume oil combined with an extract from the same hops used to brew VB. This scent is also available in longneck bottles.
The new scent opens with a refreshing combination of bitter citrus and icy aromas, before finishing with the bold freshness and energy of sweet hoppy accents.
A perfume designed for the Australian beer lover, this fragrance will certainly make up for that spilt beer smell from the local pub.
Metronome, billed as an experiential meditation tool, has finally launched after 10 years in development.
A collaborative work, the piece has been created by Alter-Projects‘ Anne-Laure Pingreoun; Servaire&Co‘s Sebastien Servaire, Candido De Barro and Gregory Sidoine; with sound and tech from 6Sides, K-array Audio Solutions, 2BHeard, Moodsonic and SetWorks.
A motion and scent profile enables “a new semantic and poetic system,” says Servaire