Creating the signature scent for the World’s #1 Airport

Changi International Airport

Location: Singapore, Asia Pacific

RESULTS:

  • The Changi Signature scent has become a standard and part of their brand identity
  • So well received it is now sold through iChangi shop as gift items and home diffusers
  • The scent initiative garnered global media attention

CHALLENGE:

Singapore’s Changi Airport prides itself on being the world’s best airport and a destination in itself. As one of the largest transportation hubs in Asia, Changi is one of the world’s busiest airports by international passenger and cargo traffic. It is the first airport in the world to be rated the World’s Best Airport by Skytrax for eight consecutive years and has also been ranked as one of the world’s cleanest airports.

With already incredibly high standards of service, how could this traveller portal connect with passengers and shoppers in a more emotive manner? Inspired by the hotels industry, Changi Airport wanted to leave an even more lasting impression on travelers passing through the airport.

Changi is not alone in this trend, as airports, airlines and other locations are welcoming travelers with special scents to evoke memories, emotions and lower stress levels.

OUR SOLUTION

Changi engaged us to develop a signature scent for their airport terminals, with spinoff articles for the gift shop and inflight services.

Through an immersion process with Changi Airport, we distilled the core essence of their brand offering into a signature fragrance. The scent has fresh floral notes of orchid, Damask rose, Asian spices and essential oils said to calm nerves and lower blood pressure.

A fresh and familiar bespoke fragrance greets travellers at key touchpoints throughout their journey through the airport. We positioned commercial diffusers into  any areas of the terminals. In addition, travelers who want the soothing aroma for their homes can purchase the Changi Scent line of perfume oils, reed diffusers and candles in the iChangi shop.