When will we be able to smell the dirt (and the freedom) again??

Do you know Why Maximus Smells The Dirt Before Each Battle?

According to ScreenRant, the reason behind his famous dirt-smelling ritual before each clash connects Maximus to his home and to his family.

The full piece is here 

Who isn’t feeling a tad bit nostalgic these days? For the freedom to wander, to touch freely and to smell freely?

Lets pray for happier days ahead

-Ed

Sound, Scent & Motion come to Design

Metronome, billed as an experiential meditation tool, has finally launched after 10 years in development.

A collaborative work, the piece has been created by Alter-Projects‘ Anne-Laure Pingreoun; Servaire&Co‘s Sebastien Servaire, Candido De Barro and Gregory Sidoine; with sound and tech from 6Sides, K-array Audio Solutions, 2BHeard, Moodsonic and SetWorks.

Inside the fragrance contained opens with an earthy scent, boasting notes of burnt wood, musk, grass and ginger. Servaire&Co worked with top perfumers to choose each fragrance for its ability to anchor the visitor’s primal parts of the brain into making fast, distinct emotional connections. The diffuser scent configuration changes subtly each time the pendulum swings, thanks to magnets in a painstakingly accurate push-pull configuration which causes time to almost stand still for the viewer.
A motion and scent profile enables “a new semantic and poetic system,” says Servaire
Metronome is on display at London Design Biennale before ‘swinging’ across to Paris Design Week.
This article was spotted on Cool Hunting, catch the full expose here 

 

A Peak into Physical Stores of the Near-Future

The ability to communicate with a real person, to see, touch and smell products are essential components of the physical experience that together tell a compelling brand story.

A compelling luxury story is achieved by building a strong, in-store brand experience.
Strong in-store experiences will become the new normal, with the ability to tell unique, personal and experiental narratives that cannot be replicated online.
Indeed research shows that multi-sensory cues in a retail store atmosphere have a powerful impact on consumer emotions and purchase behaviors, especially when  they are congruent or delivered harmoniously.
In other words, customers will not get the same sensory stimulation online since they cannot touch, smell, or taste their desired product.
Humans need to socialise and connect. Indeed stores will vie to be the destination for these cherished interactions.
Jing Daily reports on trends in physical retail. Read more here

Unpleasant aromas can comfort us as much as pleasant ones

It is a well known fact that our sense of smell is processed in a deep-seated part of our brains, the limbic system, a place that also processes our memories and emotion.

Given the close connection of odours and memories it is therefore unsurprising that a whole range of smells from the good to the bad to the ugly (who is to judge anyway) can elicit a broad spectrum of emotions.

Smells are known to jog memories and nostalgia and it is these deep associated sensory memories that jog our emotional state.

According to psychologist Dr Elena Touroni:

‘The smell itself doesn’t have to be particularly pleasant in order to provoke a positive memory. It’s very common and we purposefully use it as a psychological strategy in therapy – especially for those who have experienced trauma or have emotional difficulties, for example,’ she adds. It’s more about the association, rather than enjoyment of the thing itself.’

What odd smells bring comfort to you?

The metro reports with some readers quoting some odd nostalgic driven aromas here 

 

There is only one No. 5

This year Chanel (and the world) will be celebrating 100 years of this iconic perfume.

Launched back in 1921, Coco Chanel being the trailblazer and fashion icon wanted to push the boundaries on fragrance and  move beyond the soliflores (single flower inspired creations, ie it smells like what it is).

Working with French-Russian perfumer Ernest Beaux, he decided to resort to a powerful ingredient called Aldehydes which gave Chanel No. 5 its iconic sparkling, powdery, even ‘lux soapy-fresh out of the bath’ feel.

However as the story goes, Mr Beaux’s assistant had mistakenly overdosed sample No. 5 with too much aldehyde.
Unbeknownst to Ernest he presented the samples to Coco who immediately was bowled over by the power of No. 5. Needless to say he took most of the credit and an icon was born.

Besides for the concoction, with alongside aldehydes, contains a bouquet of ingredients including jasmine, rose and ylang ylang, the fact that very little has changed to the design of the bottle or the label, lends to the iconic cult beauty status that Chanel No. 5 has no doubt earned.

Don’t have a bottle, you can purchase one right here 

Dissect the perfume ingredients on Fragrantica

Got the Spring Time Bug?

Geosmin

The start of spring holds a characteristic outdoors odor. It’s a bit of dirt, mixed in with sharp greenness and an unmistakable whiff of ozone. Its called Geosmin and our noses are so finely tuned to this organic compound, in fact, that according to Popular Mechanics we can detect it better than sharks can recognize blood.

Buuuuuut as it finally turns out, the source of this smell, its er not so romantic.

For the very first time, excited scientists at the Swedish University of Agricultural Sciences, the John Innes Centre, and Lund University have identified why this distinct scent has persisted: a mutually-beneficial relationship between a six-legged worm, known as the springtail, and Streptomyces, a type of bacteria commonly found in soil.

Springtails are attracted to the smell of geosmin associated with the bacteria which basically then hitches a ride on Springtails that spread their tiny spores.

-Ed

Detailed source here – https://www.popularmechanics.com/science/environment/a32065673/spring-smell-geosmin-soil-springtails/

Why Is My Swimbag Stinky?

Have you ever left your swim bag – full of sweaty shirts or used, wet towels – overnight or worst, for a couple of days (read: gross)? The pungent smell after you realised that you forgot to clean them up… it’s like as though all your sins can never be forgiven! 

Let’s talk about the immediate solution to fix this first world problem. What can you do? Simply remove the wet fabrics to the washing machine and air the bag under the sunlight. All is well in due time… until it’s not. 

What if that damp, stale smell stays in your swim bag? This is most likely due to the mold or mildew that is breeding inside. Mildew is a category of mold distinguished based on its powdery appearance and flat growth on the surface of your bag meanwhile Mold, contains green or black blotches that infiltrate through the surface of the affected material. This makes Mildew easier to remove since it does not impale the fabric, and Mold makes it more difficult to be wiped away. Either way, both can negatively affect your health. 

Therefore, specific and definitive course of actions are needed for the elimination and prevention of the big, bad Mold. Let’s begin: 

  • Recognise the source of the mold development and remove them as much as possible (read: Anything that is wet in the bag – your wet or damp towels, your swim cap, anything that could nurture mold growth!)
  • Remove your dry clothes as they contain moisture from sweat and logically, they shouldn’t be left in your bag for a long period. Mold growth can begin to take hold in as little as one day.
  • Throw any paper products from your bag as they help to retain moisture and potentially, mould growth. 
  • Lastly, ensure the humidity of the room in which you keep your swim bag is well taken-care of. High humidity encourages and accelerates mold growth, so store your towels, cap and clothes in a well-ventilated area with 50% or less humidity.

While no one wants to throw away their favourite swim bag, it is finally time to getting rid of the old and restart anew. Time to search for that perfect new bag and keep your health in checked (read: Mold-free!)

 

Link: https://swimswam.com/why-does-my-swim-bag-smell/

 

Can you smell like flowers even if you don’t shower?

Korean boy band group BTS Jimin has been voted the #1 male celebrity that will seem to smell like flowers even after three days without showering. The poll was published on a Korean fan site which gathered over 9000 fans to participate in voting the male celebrities. 

Not only celebrities can smell like flowers. We ordinary people can too. Tired after a long day and have no remaining energy to drag yourself to the shower? Just take these steps and you’re on your way to smelling like flowers.

    1. Perfume your hairbrush- dissipates the scent in your hair and soften chemical impact by directly applying on your scalp
    2. Apply your perfume on the sweet spots- pulse points like wrists, elbows, neck, these warm spaces will help the fragrance to last longer
    3. Powder yourself- helps to absorb any perspiration when you are asleep and you can wake up smelling fresh! 
    4. Avoid wearing polyester materials shown to harbour sweat and bacteria more
    5. Drink plenty of water and avoid strong smelling foods- H20 helps to dilute strong scents and keep away unpleasant odours
    6. Hit your closet with your go-to-fragrance– spray your perfume on your clothes once a week to give you a hint of your signature scent that allows for additional layering.  
    7. Use detergent with strong scents/ add 10-20 drops of essential oils to your wash-  keeps your whole body smelling great perpetually throughout the day
    8. Spray your bedding essentials with your favourite scents- gives your bedding a scent and helps you to fall asleep feeling relaxed

References:

https://www.allkpop.com/article/2020/05/btss-jimin-named-male-celebrity-most-likely-to-smell-like-flowers-even-after-3-days-without-showering 

https://www.fragrancex.com/blog/how-to-smell-good/

HARRY STYLES CANDLES

U.S. 8th largest retailer, Target is selling a candle that apparently smells like Harry Styles favorite perfume – Tom Ford’s Tobacco Vanilla. Styles’ fans will conceivably do unusual things to feel nearer to their idol, but this wins all. 

Selling at a retail price of USD$9.99, the perfume will presumably make you feel just like the Watermelon Sugar singer! It is currently sold out at Target stores across the U.S. Unlucky fans expressed their dismay on social media for not being fast enough to get their hands on the candle… You’re not the only one, don’t worry. 

Meanwhile, those who manage to get the holy grail declared their delights in social media. Abigail Hampton, one of Styles’ diehard fan even wrote on Twitter, “CASHMERE VANILLA. The one and only Harry Styles candle that smells like the Tobacco Vanilla Tom Ford Cologne. It’s heavenly. I bought two. Even if you don’t like Harry Styles, it’s an amazing candle. 11/10 would recommend. It smells so good.” Well, lucky you!

Being a fan of a scented candle or two, the man himself brings them on tour. He also told Dazed magazine that he likes fragrances that has some emotions behind it. The smell triggers a memory so strong for everyone. He added that his mother has always worn the same perfume – like Roman candles and Jasmine – making him feel like a kid all over again!

What are you waiting for? Get your hands on Harry Styles’ mother’s favourite perfume before it runs out too… 

The Sweet Smell of School Success

Did you know – our sense of smell is largely associated with our memories? Probably more so than any of our other senses! Individuals with full olfactory function may relate that smells evoke particular memories in our brains. Let’s take a look at how Franziska Newman, a trainee school teacher at the University of Freiburg, discovered the links between smell and memory and went on to test whether the connection could aid students in recollecting their lessons.  

Recently, Franziska raised the idea about linking smells to memories when she found out that the smell of her olive face cream brought back memories of her mother wearing the same cream. To verify her hypothesis, she recruited a small group of students learning English vocabulary as her sample size to put to a test. The first group of students were given a rose-scented incense to place by their books while they study and during a test. The second group of students put the incense sticks beside their beds when they slept, while the third group used the incense sticks to study, sleep and during the exam.  

Interestingly, the results displayed that combining smell with study and sleep improved students’ grades! Evidently, this indicates that scents facilitate in assigning the information they have learnt from short-term memory to long-term memory. However, this doesn’t mean that one does not have to study to retain information in the brain. Franziska also added that it is still crucial for one to study and pass an examination, but use scents to help in memory storage and eventually, boost exam scores. 

There you go, kids. A simple trick to get that A+ for your examination! Good luck and you can thank us later.     

Link: https://cen.acs.org/biological-chemistry/chemical-communication/Sweet-smelling-study-aids-stinky/98/i16

 

 

U.S. Forces in Korea are using vinegar as a smell test for coronavirus

Smell Testing in Korea

In Seoul, the US Forces are carrying out random vinegar smell tests on its bases to screen people possibly infected with COVID-19, the military said, following reports that losing the sense of smell or taste could be an indication of virus infection.

According to the Army Garrison, those personnel who cannot detect the smell of vinegar will be further screened, adding that studies have shown that the loss of smell is an early indicator of possible infection.

Vinegar really? How about you level up and buy some dem Jars of Smells for y’all boys in green…no vinegar inside, but you will find a nasal challenge that will make your nose hairs curl!

-Ed

Reported From – https://m-en.yna.co.kr/view/AEN2020040600900032

Ford Files Patent Application to Single Out Smelly Ride-Hailing Vehicles

Ford Patent Application

According to a patent application, Ford is working on a solution to identify, categorize and compute odors found emanating from your ride share.

Ford’s system would use an environmental sensor to determine the nature of the odors inside a vehicle and would compare those odors and their concentrations to a list of thresholds set by the ride-hailing customer. For example, I have zero tolerance for Black Ice air fresheners, so if I call for a car and the sensor detects that chemical profile in the car it wants to send to me, it’ll change up.

Seriously, how would this ever actually work? Smells are so subjective and contextual. Intensity sure, that we can understand, its like a volume switch, but the rest of it? This patent application is at best a method to turn what exotic flavors remain in this world into plain vanilla.

Its a braven new world out there peeps!

-Ed

Full piece reported on here – https://www.cnet.com/news/coronavirus-car-buyers-ride-sharing-public-transport/

Don’t Cut off Your Nose, You’ll Spite More than Your Face

A new study from the University of East Anglia reveals the huge range of emotional and practical impacts caused by a loss of smell.

It finds that almost every aspect of life is disrupted – from everyday concerns about personal hygiene to a loss of sexual intimacy and the break-down of personal relationships.

The researchers hope that their findings will help motivate clinicians to take smell problems more seriously, with better help and support offered to patients.

“There are many causes – from infections and injury to neurological diseases such as Alzheimer’s and as a side effect of some medications.

“Most patients suffer a loss of flavour perception which can affect appetite and can be made even worse if distortions in their sense of smell also co-exist.

“Previous research has shown that people who have lost their sense of smell also report high rates of depression, anxiety, isolation and relationship difficulties.

“We wanted to find out more about how a loss of smell affects people.”

The researchers worked with the Smell and Taste clinic at the James Paget University Hospital, Gorleston-On-Sea. The clinic opened in 2010 and was the UK’s first clinic dedicated to taste and smell.

The study involved 71 participants aged between 31-80 who had written to the clinic about their experiences.

The research shows that sufferers experience wide-ranging impairments to their quality of life. These included a negative emotional impact, feelings of isolation, impaired relationships and daily functioning, impacts on physical health and the difficulty and financial burden of seeking help.

“The inability to link smells to happy memories was also a problem. Bonfire night, Christmas smells, perfumes and people – all gone. Smells link us to people, places and emotional experiences. And people who have lost their sense of smell miss out on all those memories that smell can evoke.

“Many participants described a negative impact on relationships – ranging from not enjoying eating together to an impact on sexual relationships,” he added.

Reference: https://www.eurekalert.org/pub_releases/2020-01/uoea-wil012220.php

Rex is Running on Dog Time

Humans respond to what we call a circadian rhythm where we mark passage of time over the course of the day using cues like light or darkness.

There are historical examples of timekeeping abilities in dogs. Perhaps one of the most famous is Hachiko, an Akita owned by Dr. Eisaburo Ueno, a professor at Tokyo University. Hachiko accompanied his master to the train station each day to see him off. He would then leave only to return to the station each afternoon in time to greet his master. One afternoon, Professor Ueno did not return—he had died in Tokyo. Hachiko waited at the station until midnight. The next day, and every day for nearly 10 years thereafter, Hachiko came to the Shibuya station at exactly the right time to meet the train which his master always used to arrive on.

Alexandra Horowitz, a psychologist from Barnard College in New York City, believes that she has the answer. She suggests that dogs may well be smelling time changes. As an example, she points out that many dogs can tell which way to follow a scent trail by deciding to travel from where it is weakest (oldest) to where it is strongest (most recent) even though the degree of change in scent intensity might be very tiny over the distance of a dozen or so steps. Since stronger odors are often newer and weaker ones are older, that means that when dogs smell weak odors they are perceiving events of the past.

Take your home environment, when you walk out of the door in the morning, the intensity of your scent in the house decreases with each hour that you are gone. It is possible that your dog has learned, through simple repetition, that when your odor has weakened to a specific level, this is when you usually come through the door. In other words, the strength of your residual smell in the house is what is predicting the time when you return home.

Research here at https://www.psychologytoday.com/us/blog/canine-corner/201911/can-dogs-smell-time

Sillage Drops New Balance 990v3 Shaped Incense Chamber

Sillage Drops New Balance 990v3 Shaped Incense Chamber

Sillage, the Tokyo-based is releasing an incense chamber modeled on the founder,  Nicolas “Yuthanan” Chalmeau’s favorite sneaker, the New Balance 990v3 in its shapely 2 year old worn-in condition.

Wonder if this comes in a pair?

Did you know the word SILLAGE comes from French for ‘wake’ (as in trail, not as in wake or woke). Its often used as a term in perfumery describing how far the fragrance you are wearing projects off your skin, or how long it lingers in the air after you have passed by, ie your wake.

-Ed

First reported here – https://hypebeast.com/2020/5/sillage-new-balance-990-v3-incense-chamber-nicolas-yuthanan-chalmeau-homeware

Can Peanut Butter Save Us from Coronavirus?

Peanut Butter

“Identifying asymptomatic carriers is absolutely critical in stopping the progression of the pandemic, I believe,” Professor Small says. “So if there is odour loss with some — even if it’s only a small percentage of people — identifying them as carriers would be significant.”

Losing one’s sense of smell isn’t like losing one’s car keys. When the keys go missing, you recognize the loss in an instant. But a person’s sense of smell can slip away quietly, over a period of time, without the person noticing it is going, going, going, until it is effectively gone.

Small and her pals agreed that a simple do-it-at-home sniff test, using common household items, would allow participants — the great mass of us — to start tracking their sense of smell. In this way, an asymptomatic carrier who feels like a million bucks, but notes a diminishing sense of smell one day to the next, could consider quarantining, ASAP, instead of carrying on until their olfactory sense disappears altogether.

Hence, says Small, the birth of the peanut butter sniff test. Peanut butter, so good on toast, and always a friend to jam, is a North American staple that stimulates the olfactory sense exclusively, unlike, say, ground coffee — a treat to inhale, no doubt — but a fragrance that fires both our sense of smell and the trigeminal nerve governing sensations like “pain and tickle,” which influence how one registers an odour.

As a control on the peanut butter, sniff-test participants are asked to breathe in a snout full of vinegar, another household staple, like coffee, that fires the trigeminal nerve. The big idea? If a subject is registering the vinegar, but the scent of the peanut butter is fading away, they can be confident their sense of smell is decreasing.

“If we find there is a trajectory of diminishing smell over days, we would be able to identify asymptomatic carriers, even before they were conscious of losing their smell,” says Small. “And in those, let’s say, five days, there could otherwise be lots of transmissions.”

And what if you have a peanut butter allergy? Ouch!

Check out TMB’s Jars of Smells… a box full of mysterious, randomised smells that help fine-tune your schnozzz. And who knows peanut butter might be one of the smells you might encounter!?  

https://topmiddlebase.com/product/jar-of-smells/

-Ed

Originally reported on here – https://nationalpost.com/news/canada/heroes-of-the-pandemic-a-canadian-professor-has-a-peanut-butter-sniff-test-to-combat-covid-19

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