Cheesy Nail Polish

Velveeta has just launched a line of cheese-scented nail polishes for all the cheese lovers out there.

The cheese brand has teamed up with beauty brands, Nails Inc, to launch its first ever nail polish collection, called “Pinkies Out.”

Available as a limited edition collaboration, the red and yellow polish is great news for anyone who wants to walk around all day looking like the messiest cheese-dip eater in the world.

The nail polish is 100%vegan and cruelty free, but unfortunately not edible!!

Ref: https://www.clickorlando.com/news/local/2022/06/08/velveeta-releases-cheese-scented-nail-polish/

The Scent of Music

Everyone knows Axel Rudi Pell is a famous heavy metal guitarist. What few people know is that he is now making a name for himself as a perfumer.

The olfactory rocker has 50 perfumes and he never uses the same scent two days in a row. ”Knights Fragrances” is the name of his cologne series.

Music and fragrance have a lot in common. They are both made up of harmonies and multiple notes blended together to make a memorable experience.

Like in music, Pell composes fragrances and aims to create perfect harmony with his new scents.

Ref: https://california18.com/hard-rocker-develops-perfumes-axel-rudi-pell-is-a-real-fragrance-brand/5037162022/

Mind Your Nose

When it comes to training your brain, your sense of smell is possibly the last thing you would think could strengthen your brain. Learning a new language or reading more books – sure. But your nose?

Science shows that undergoing intense olfactory training can result in significant structural changes to the brain. What you are able to perceive in the world ultimately depends on your cognitive engagement with it. That is, the mind is enhanced by what you can train your brain to do.

Just like strength is as a result of muscle training, cognitive training of the senses is the bodybuilding of the brain.

Ref: https://neo.life/2020/08/mind-your-nose/

 

Robots are now coming for your Grog

The Robots are coming for your Whiskey and Wine.
At least not to drink it, but rather to smell it.

A Robotic Nose scientifically anointed as NOS.E has been programmed to smell out counterfeit whiskies and apparently are much more accurate than skilled Sommeliers.

Developed in Australia by the UTS (University of Technology, Sydney), this modern day marvel can effectively sample whiskeys and identify key characteristics including brand, origin, and authenticity.
Human sommeliers, as much as we love them and (sometimes) love to hate them, cannot be 100% accurate.
NOS.E attempts to replicate a human olfactory system using eight gas sensors to identify aromatic molecules inside a vial of whiskey.
Our Australian researchers tested their proud creation  on six whiskies – three blended malts and three single malt whiskies. NOSE.E was able to detect differences between the whiskies with 100% accuracy, in regards to region, 96.15% accuracy for brand name and 92.31% accuracy for style.
Lab tests like gas chromatography and mass spectrometry delivered similar results, according to researchers.
Future iterations of NOS.E could apply across other beverages particularly wine and cognac.
Image credit https://robotsdrinking.tumblr.com/post/146185893527

Wellness is Smellness 

team building activity

“To smell something implies to be present in that moment, to breathe in, to take in everything that those passing seconds have to offer. For it is fleeting and the moment exactly as it was cannot be repeated.

Meditation and the art of grounding or centering oneself focuses on the breath. Such a powerful human faculty which we are all born with it yet so few of us exercise to its full potential.”

Some 20 years ago when I happened into the fragrance industry I was taken back by the chemistry and creativity behind it, but even more so by how personal and emotional the act of smelling was.

Through the past two decades I have consulted with multinational brands on designing or enhancing their sensory experience, to be more emotional and to be more memorable.
Through the years I was struck by how powerful a sense of smell is to each and everyone of us, how it can spark individual and collective mood and memory, but indeed also how it can fulfil important personal needs such as self-expression, developing sense of self as well as sense of place and finally and perhaps most importantly a sense of well-being.
And diving deeper, cultivating our sense of smell has historically been considered dangerous, even animal-like, something emotional and difficult to control. Indeed it is human nature to fear what we do not know and a sense of smell is the most mysterious of all of our senses.
Even recent research astounds with more questions on how the nose, a wondrous human tool can work the way it works. Are we smelling by interpreting shapes, or is it vibrations, or perhaps it’s a combination?
The purpose of this article is not to dissect the research literature but rather to awaken ourselves to this powerful tool that we all possess.
However unfortunately it is a blunt and underused faculty that our modern civilisation needs less than that belonging to our primitive ancestors who literally and physically had to rely on their keen sense of smell for survival.
For the most part we just don’t get taught how to train our human ability to smell. It’s processed on the right side of our brain that non-verbal, emotional and highly intuitive side of our brain, so is it any wonder we struggle to rationalise or quantify the power of this sense?
Through the period and process of the last 5 years, myself together with our team in Singapore, have incubated 3 in-house platforms each of which offer educational workshops or entertainment experiences focused on personal & group development through an active sense of smell.

Perfumery is a powerful tool to unlock creativity and build team cohesiveness through goal-oriented projects. Because the act of smelling is so unstructured, it allows for deep sharing and inclusive thinking.

Through natural and botanical workshops, we re-teach people how to breathe and to develop their own ritual-based fragrance as a trigger for positive mood states.

 

Throughout the pandemic these experiences thrived, albeit in much smaller more intimate groups than what we have been used to in the past.
We even developed a physical-digital (‘phygital‘) workshop experience where we hosted hundreds of people simultaneously, all of us connecting remotely via our collective sense of smell and memory.
Who would’ve thought that what we were building was actually a series of wellness programmes, products and experiences that have become a delight, a source of education, entertainment as well as  catalyst for growth of oneself and as part of the greater group or team.
I am proud to say that what started off as something belonging inside the realm of brand futurism is now squarely applicable to our own wellness as individuals and as a race of human beings still learning how to be human!
We currently collaborate with companies both large and small, customising their wellness and rewards programs around our mix of products and experiences that can be delivered both in person and online.
As we awaken to a new world and a new set of priorities let’s dive deep into our own sense of smell as a powerful tool for wellbeing and for centering ourselves in an increasingly complex and confusing world.
If you are interested in implementing a truly rewarding wellness programme for your team, please contact us today!
More information is found here https://topmiddlebase.com/wellness-program/

The way you breathe can affect your memory

Are you a nose or a mouth breather?

According to a study published in the Journal of Neuroscience in 2018, those of us who breathe through our noses may remember things better. After sampling a dozen different smells, researchers asked half of the study’s participants to breathe for one hour through their noses. The other half, of course, breathed through their mouths. Their results exhibited that those who breathed through their noses were able to recall the initial smells better than their mouth-breathing counterparts.

“This demonstrates, first, that nasal respiration is important during the critical period where memories are reactivated and strengthened,” write the study’s authors. “Second, it suggests that the neural mechanisms responsible may emerge from nasal respiration.”
The conclusion?
Its better to inhale through your nose as this faculty is closer linked to our brain’s memory function than our mouth
https://www.discovermagazine.com/the-sciences/4-crazy-facts-to-know-about-your-nose

Car Smells

New car or old car smells, they can evoke everything from nostalgia and the delight of newness, all the way down to dread.

And especially if you are getting a cab or ride-hailing service…its that moment of expectation before you jump into that Uber or Grab, what is this trip going to smell like?

Fresh? that’s ok.
Sanitized? that’s ok too (the more its smells of Dettol the better?)
But then we get to funky food smells, exotic fruits and cough cough….gaseous excretions from trapped burps or even – shudder – farts.
According to Chris Tsui at The Drive magazine, “Cars consist of an extremely complex mix of materials. The plastic that adorns interiors, the compounds that make up brake pads, the weirdly-colored chemicals and fluids that keep it all running smoothly, etc. They all have a distinct smell.”
In fact many automobile manufacturers and dealerships have started to invest in the olfactory element of their customer experience.
Audi, for instance, has an entire “Nose Team” dedicated to keeping its vehicles smelling nice and luxurious.
How does your ride smell? Any stories of love, hate or despair? Feel free to share…

Campbell’s Soup concocts Chicken Noodle Smelling Candles

Campbell’s Soup is launching two limited-edition candles that smell like its signature soup flavours – Chicken Noodle and Tomato & Grilled Cheese.
The Tomato Soup & Grilled Cheese candle features notes of roasted tomato, peppercorn and gooey grilled cheese, whilst the Chicken Noodle Soup candle features notes of savoury chicken, cloves and buttery crackers.
You even pop the candle open like a can of soup by peeling off the lid.
Campbell’s is ‘canning’ only 2,000 candles, each priced at $24. Currently only available in the US of A.

WORLD’S 1st SMART PERFUME has arrived

Dubbed ‘Ninu’, according to its inventors this is the product Apple would design if it went into perfume.
Do you have a difficult decision choosing which fragrance to wear to match your outfit or the occasion?
Ninu has got you covered. Inside their app you have predefined mixtures made by a team of master perfumers.
Just hit a few buttons, hold the device (that looks like a portable blue tooth speaker) close to your body, and wait as it spritzes a uniquely concocted formula onto you.
Users can choose between masculine, feminine, and unisex sets of fragrances.
We are not sure about the user experience, would it catch on inside department stores? Or perhaps an Apple collab in the works?
Stay tuned
Read more here:
-Ed

Queen bans Garlic 🧄

Garlic made the Queen very unhappy.

“She hated the smell of it, she hated the taste of it.” 

According to her former personal chef the Queen cannot stand garlic, he said: “The queen would never have garlic on the menu.”
To think that the Queen of England has never experienced the miracle that is munching on a piece of crunchy garlic bread?
As reported by By London News 

Baby Superpowered Scent

Research shows that a chemical called HEX that babies give off from their heads calm men but make women more aggressive.

This could be a chemical defence system we inherited from our animal ancestors, making women more likely to defend their babies and men less likely to kill them. Odors affect behaviour in the animal world in plenty of ways. For example, a rabbit mom will attack her pups if they smell like another female rabbit.

We humans like to think we are above all that, but scientists are increasingly finding that odors affect us more than we think!!

https://www.voanews.com/a/baby-s-superpowered-scent-can-manipulate-parents-moods/6320932.html

Eau de Comet

Comet 67P/Churyumov-Gerasimenko, currently orbiting the sun, was recently analyzed by a team of scientists.

They discovered what a comet smells like by analyzing a mixture of molecules in the comet’s coma – the cloud of particles and gasses around the space rock’s nucleus. The molecules were collected by instruments aboard the Rosetta spacecraft.

The molecules include hydrogen sulphide, hydrogen cyanide, methanol and sulphur dioxide. These can smell like a pungent cocktail of rotten eggs and a whiff of horse stables. In other words, if you could take a whiff of a comet, the smell would give you a serious headache!

https://www.huffpost.com/entry/comet-smells-like-rosetta-probe_n_6042556

The Science of Scent

Our sense of smell is our strongest sense and can evoke memory and emotion.

Scientists explain that unlike our other senses, scents bypass the thalmus and go directly to the brain’s smell centre which is known as the olfactory bulb. This bulb is directly connected to the amygdala and the hippocampus, which might explain why the smell of something can trigger a detailed memory or even intense emotion.

So go ahead, take a long whiff of that old bottle of perfume or the paperbacks in the used bookstore and enjoy the memories that come flooding back.

https://www.discovery.com/science/Why-Smells-Trigger-Such-Vivid-Memories

Dog Detectors. Now Dogs Can Nail You With Covid-19

The sense of smell in dogs is unparalleled, which is even more sensitive than the most advanced man-made instrument. They possess up to 300 million olfactory receptors in their noses, compared to about six million in humans.

Once trained, medical detection dogs are able to smell metabolic changes to people’s breath and sweat. Their sense of smell can even be more accurate than conventional COVID-19 tests.

The United Arab Emirates has 38 sniffer dogs working at its airports that can identify infected persons at a 98.2% success rate. Police trained the dogs to recognize the scent of COVID-19 using samples of sweat from people with confirmed infections, collected by holding a swab in an armpit for a few minutes.

Several other countries including Finland, the United States and France have also been running their own dog training and trials of canine detection of COVID-19.

Ref: https://beta.ctvnews.ca/national/coronavirus/2021/9/16/1_5587914.html

 

A Whiff of Trouble

Research shows that hummingbirds have an active sense of smell and can smell their way out of danger while hunting for nectar. This is due to in part to their large olfactory bulbs, which is the tissue in the brain that controls smell.

For their experiments, scientists observed more than a hundred hummingbirds in the wild and in aviaries. The birds were given the choice between two feeders, either sugar water or sugar water plus one of several chemicals whose scent signaled the presence of an insect.

Results show that the hummingbirds avoided the water with the acid and that they can use their sense of smell to avoid danger while foraging for food.

Ref: https://www.sciencedaily.com/releases/2021/09/210906091001.htm

 

A Fragrance for all Petrol Heads

With the launch of its new electric car, Ford has created a fragrance which smells like gasoline. 70% of electric car buyers said they would miss the smell of gas when switching to a plug-in vehicle.

The smell of gasoline ranks as a more popular scent than wine and cheese and is identical to the aroma of used books.

Called Mach-Eau, this fragrance is designed to please the nose of any wearer. A high-end fragrance that combines smokey, rubber and metallic accords. Notes include lavender, geranium, sandalwood and blue ginger.

https://www.forbes.com/sites/alistaircharlton/2021/07/28/ford-has-created-a-fragrance-designed-to-smell-like-gasoline/amp/

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