The travel industry is all about experiences. One of the main reasons people are willing to spend on travel is to energise their senses with new sights, sounds and smells.
Now scent is increasingly being used in the travel industry—where airlines, hotels, and entertainment venues are deliberately incorporating fragrances into the “tourism experience.”
From airplanes (rose, lavender, and citrus on Singapore Airlines, for example) to airport lounges (orange peel and figs at United Airlines) and even in custom areas and car parks.
By recognizing the impact of scent on perceptions and behaviour, this sense brings great opportunities for the industry to come out smelling like roses.