The ability to communicate with a real person, to see, touch and smell products are essential components of the physical experience that together tell a compelling brand story.
A compelling luxury story is achieved by building a strong, in-store brand experience.
Strong in-store experiences will become the new normal, with the ability to tell unique, personal and experiental narratives that cannot be replicated online.
Indeed research shows that multi-sensory cues in a retail store atmosphere have a powerful impact on consumer emotions and purchase behaviors, especially when they are congruent or delivered harmoniously.
In other words, customers will not get the same sensory stimulation online since they cannot touch, smell, or taste their desired product.
Humans need to socialise and connect. Indeed stores will vie to be the destination for these cherished interactions.
Jing Daily reports on trends in physical retail. Read more here
